La maggior parte degli hotel che abbandona Booking.com torna entro un anno. Quelli che funzionano costruiscono una strategia tre anni in profondità — continuando a usare la OTA.

The commission rate is what every hotel owner sees first. It is the smallest number. Hotel direct booking is really a question of who owns the guest, what each booking is worth over time, and what kind of business gets built behind it. The economics, beyond the commission line.

Quitting Booking.com fails. Reducing Booking.com commissions takes three years, not three months. Where to start, what to measure, and when the OTA still earns its keep.

Most boutique hotel websites in Italy get the visit but lose the booking. Here’s what yours needs to convert direct bookers and stop sending guests back to Booking.com.

Booking.com takes up to 30% on every reservation. Most hotel owners accept it as the cost of visibility. This playbook covers how to increase direct bookings without abandoning the OTA